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P/B/433. France Telecom: current strategies and strategic alternatives

WORDS:
6000
DATE:
2005
PRICE:
69.99 GBP

The paper looks at the European telecommunications market focusing on the recent performance of France Telecom (FT) and analysing their current strategies, potential successes and failures and the reasons behind them. Strategic alternatives are recommended to improve FTs current competitive position in the areas of investment, customer relationship management (CRM), pricing strategy, marketing campaigns, etc.

 

KEYWORDS: france, telecom, current, strategies, strategic, alternatives,

 
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