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P/B/393. Strategic Analysis of BASF IT

WORDS:
4000
DATE:
2003
PRICE:
49.99 GBP

The paper reports on BASF IT Services (BIS), one of the leading IT companies, describing its history, organisational structure and strategic positioning. Internal and external analysis of the company is performed using PEST, Porters 5 forces and SWOT models. In conclusion current generic strategies and current growth strategies are analysed using Ansoffs matrix.

 

KEYWORDS: strategic, basf,

 
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