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P/B/350. Dissertation. Marsh Inc.: dealing with the lawsuit

WORDS:
7000
DATE:
2005
PRICE:
79.99 GBP

The dissertation reports on Marsh Inc. (Marsh), a subsidiary of Marsh & McLennan Companies Inc. (MMC), the world's biggest insurance broker, focusing on the consequences of the lawsuit filed against both companies by the New York State Attorney General Eliot Spitzer. The literature review covers the details of the scandal providing commentaries and forecasts. The research methodology is based on various sources of information, namely, strategy books, newspapers, journals, Internet, Marsh official websites, etc. External analysis of the Company is performed within the frameworks of PEST/PESTEL model and Porter's five forces model. Internal analysis includes SWOT, stakeholder mapping, strategic capability framework, etc. Financial situation at Marsh is argued to be an example of a general trend in the corporate world. Conclusions are made about the problems facing blue-chip companies in the USA and in the global market.

 

KEYWORDS: dissertation, marsh, inc, dealing, lawsuit,

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