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E/M/91. Gordon China toothbrushes: new strategy and product launch

WORDS:
4500
DATE:
2005
PRICE:
49.99 GBP

The paper examines strategic prospects for the Gordon toothbrush brand in China discussing possible benefits and risks of adopting a new ‹upgrading? strategy. An overview of the Chinese toothbrush market is presented, analysis of the company?s market position is conducted, the plan of the new product launch is discussed.

 

KEYWORDS: Gordon China, toothbrushes, new product launch,

 
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