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C/B/910. Strategic Management and Challenges of Park Cakes Bakery Oldham

WORDS:
4400
DATE:
2008
PRICE:
49.99 GBP

The paper examines the strategic management of Park Cakes bakery analysing the impact of the external environment factors on the management of the firm. PEST and SWOT analysis of the company is conducted, a focus group interview is used as a primary research method. Strategic options for Park Cakes bakery future development are explored.

 

KEYWORDS: Park Cakes bakery, PEST, SWOT, Strategic Management,

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