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C/B/1067. Analysis of Guilty Drinks' strategies

WORDS:
2500
DATE:
2008
PRICE:
29.99 GBP

The paper looks at the strategy of Guilty Drinks Limited, a fruit-based drinks company that plans to expand to new markets. The company's pricing policy is discussed suggesting various scenarios, i.e. a break-even pricing scenario, a market position pricing scenario, etc. A risk assessment and investment appraisal are presented, recommendations are suggested about the company's bank loans, service quality, innovation, etc.

 

KEYWORDS: Guilty Drinks, pricing, bank loan, innovation,

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