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Orange PLC
S/B/249. Orange Plc: International communication strategy
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper reports on the communication activities of the UK mobile phone company Orange presenting the company's background, discussing general issues of corporate communication strategies, performing analysis of Orange's position in the mobile communications market, and discussing the features of their strategic intent, strategic action and strategic evaluation.
KEYWORDS: Orange, mobile, communication strategy,
Other Papers On: Orange PLC
Other Papers On: Strategic Management
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