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E/B/233. Vodafone AirTouch's Bid for Mannesmann

WORDS:
5000
DATE:
2006
PRICE:
59.99 GBP

The paper examines the integrated telecommunications strategy used by Mannesmann to enter the UK mobile market discussing the synergies arising from the acquisition of the Orange, the deal between Vodafone and Mannesmann, the reasons behind Mannesmann's reluctance to merge with Vodafone, the differences between the German and the Anglo-Saxon approaches to corporate governance, etc.

 

KEYWORDS: Vodafone, Mannesmann, Orange, mobile phone, telecommunications,

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Keywords Tag Cloud

orange forces mobile uk swot plc vodafone phone pestle porters five strategy applied porter mannesmann service communication bid solution customer international information o strategic vs c audit communications marketing airtouch
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