Browse our collection of papers in
Nokia
C/M/2484. An examination of Nokia's marketing tools
- WORDS:
- 1100
- DATE:
- 2012
- PRICE:
- 19.99 GBP
This paper focuses on marketing and is split into four sections. The first section focuses on the process of segmentation, targeting and positioning and aims to describe the way in which Nokia segments their markets. The second section assesses if Nokia is a marketing orientated company, and details the characteristics of this type of company. The third section details the five stages of the buying decision making process when purchasing a mobile phone, whilst the final section identifies two different media tools that could be used to target the 16-24 year old sector.
KEYWORDS: Marketing, segmentation, targeting, positioning, Nokia, buying decision making process!,
C/M/2379. Dissertation. Comparison of Nokia's and Apple iPhone's Marketing Strategies
- WORDS:
- 11400
- DATE:
- 2011
- PRICE:
- 119.99 GBP
The dissertation presents a comparative analysis of the marketing strategies used by Nokia and Apple iPhone. The history and background of both companies is described, literature is reviewed on the theory of marketing touching on the marketing of high-technology products, strategic marketing activities and tactical marketing activities. The methodology of the research is based on the analysis of secondary sources and a case study of the recent marketing performance of Nokia and Apple in the smart phone arena. The two companies are compared along the lines of their marketing segmentation, targeting, positioning, marketing mix features, etc. Conclusions are made about the strengths and weaknesses of each company in the mobile/smart phone market.
KEYWORDS: Dissertation, Nokia and Apple, iPhone, smart phone, marketing strategies,
C/M/2304. Marketing management at Nokia
- WORDS:
- 2050
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper looks at marketing management at Nokia, and aims to examine their market position from 1970 to the mid 2000s. The paper begins by providing background information on the company, and follows with a marketing mix. The paper examines the customer orientated business approach, as well as the market orientated business approach. Market segmentation is assessed in reference to Nokia before conclusions are made.
KEYWORDS: Marketing management, Nokia, market position, 1970, 2000, marketing mix, customer orientated business approach, market orientated business approach, Market segmentation,
C/B/4119. Nokia's acquisition strategy and problems of its implementation
- WORDS:
- 2050
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the principles of strategic decision making in the Finish electronics company Nokia describing the background of the company, analysing Nokia’s acquisition strategy and related problems, reviewing the steps taken by the company to manage their integration, and considering the positive and negative aspects of the organisational culture relevant for the merger.
KEYWORDS: Nokia, acquisition strategy, integration,
S/B/636. An examination of corporate social responsibility at Nokia and Wipro
- WORDS:
- 3500
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper examines corporate social responsibility (CSR) at Nokia part of the telecommunications industry and Wipro part of the IT Industry. The background to both companies is provided, and the paper then outlines both companies approach to CSR. The CSR approach at both companies is assessed through use of the Ponte Et Al typography, and conclusions are made regarding the future of CSR.
KEYWORDS: CSR, Corporate social responsibility, Nokia, Wipro, telecommunications industry, IT industry, Ponte Et Al typography,
S/M/632. Proposal. Global marketing versus domestic marketing: A critical evaluation of Nokia
- WORDS:
- 1500
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This proposal is based on a global marketing and domestic marketing study, and uses Nokia as a case study. The proposal begins by presenting the background to the research, and follows with information regarding Nokia. The rationale and justification behind the subject is outlined, and the proposal also provides information regarding objectives and questions. An outline of the literature review is provided, along with the proposed methodology. The proposal also outlines the time scale for the completion of the study.
KEYWORDS: Proposal, global marketing, domestic marketing, Nokia!,
S/B/595. Examination of the mobile phone industry: Nokia vs Apple iPhone Smart phones
- WORDS:
- 5450
- DATE:
- 2011
- PRICE:
- 59.99 GBP
This paper aims to criticality compare and evaluate Nokia phones with the Apple iPhone. The paper begins by presenting information on the ICT sector and the mobile phone industry. The background to Nokia and iPhone is discussed in reference to their management strategies. The core competencies are compared, and this is followed by an in depth discussion of Nokia. PESTEL, SWOT, Porter’s five forces, and value chain analyses are all provided.
KEYWORDS: Nokia, iPhone, apple, ICT sector, management strategies, core competencies, PESTEL, SWOT, porter’s five forces, value chain,
C/B/3359. Strategic intent and mission statements of commercial and public organisations
- WORDS:
- 1550
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper looks at the strategic intent of organisations expressed in the mission and value statements of various commercial and public organisations including Nokia, Kingston University, the University of Northampton, Electrolux. Strategic position of Electrolux is examined.
KEYWORDS: Strategic intent, mission statement, Nokia, Kingston University, University of Northampton, Electrolux,
C/M/1827. Marketing mix for Nokia and the Smartphone
- WORDS:
- 1500
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper concentrates on Nokia in the Western European market using the 7P’s of marketing. These include price, placement, promotion, product, people, process, and physical environment. The paper focuses on the N8 Smartphone, and the way in which these types of phones have entered the market.
KEYWORDS: price, placement, promotion, people, process, product, physical environment, Nokia, N8 Smartphone,
C/M/1824. Dissertation + Proposal. Can Nokia operate and utilise an integrated framework model to manage the different cultural behaviours of its global consumers
- WORDS:
- 17550
- DATE:
- 2010
- PRICE:
- 179.99 GBP
This dissertation discusses the way in which cultural values and background impact on the purchasing decisions regarding Nokia. The paper begins by providing the background and purpose of the study, and aims to examine whether Nokia can operate and utilise an integrated framework model to manage the cultural behaviours of its global consumers. The review of literature discusses topics like culture and cross-culture, consumer behaviour, marketing ethics, ethical consumers, and the Nokia consumer base. Data is collected through use of questionnaires, and the methodology section discusses the ethical considerations and the validity of the research. The paper analyses all of the data collected, and the paper concludes by summarising the impact of culture on Nokia’s consumer base. Proposal for this dissertation has been provided in the appendix. This dissertation contains 15550 words and proposal contains 2000 words.
KEYWORDS: Dissertation, Nokia, cultural values, purchasing decisions, integrated framework model, marketing, ethics!,
C/M/1823. Dissertation. Can Nokia operate and utilise an integrated framework model to manage the different cultural behaviours of its global consumers
- WORDS:
- 15550
- DATE:
- 2010
- PRICE:
- 159.99 GBP
This dissertation discusses the way in which cultural values and background impact on the purchasing decisions regarding Nokia. The paper begins by providing the background and purpose of the study, and aims to examine whether Nokia can operate and utilise an integrated framework model to manage the cultural behaviours of its global consumers. The review of literature discusses topics like culture and cross-culture, consumer behaviour, marketing ethics, ethical consumers, and the Nokia consumer base. Data is collected through use of questionnaires, and the methodology section discusses the ethical considerations and the validity of the research. The paper analyses all of the data collected, and the paper concludes by summarising the impact of culture on Nokia’s consumer base.
KEYWORDS: Dissertation, Nokia, cultural values, purchasing decisions, integrated framework model, marketing, ethics!,
C/M/1795. Proposal. Examination of cross cultural consumer behaviour: case study Nokia
- WORDS:
- 2000
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This proposal examines cross cultural consumer behaviour, using Nokia as a case study. The significance and importance of the topic is evaluated, and the paper outlines the topics that will be examined. The objectives are to examine and conclude the consumer behaviour in context of cultural and economic boundaries, to examine and conclude the impact of cultural and economical factors on consumer behaviour, to examine the implications of cross- cultural management and consumer behaviour, and to propose an integrative framework of the effect of culture on consumer behaviour. The literature review is detailed, and data will be collected through use of case study analysis of surveys. The paper outlines the research plan and ethical considerations.
KEYWORDS: Proposal, cross cultural consumer behaviour, Nokia, cultural boundaries, economic boundaries, cross cultural management!,
C/HR/849. International human resource management: case study of Nokia
- WORDS:
- 2600
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the nature of International human resource management (HRM) discussing the implications of globalization for HRM strategies and using a case study of the Finland-based company Nokia to examine their HR practices in India and evaluate HRM approaches to the challenges of international business.
KEYWORDS: International human resource management, HRM, Nokia India,
C/HR/794. Performance Appraisal System in Nokia
- WORDS:
- 2850
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper examines the performance appraisal for Nokia, presenting the organisational background for the company. The human resource strategy of the company is discussed, along with performance management, pay performance and motivation. Through this analysis the paper provides recommendations for Nokia.
KEYWORDS: Performance Appraisal, Nokia, human resource strategy, performance management, pay performance, motivation,
C/C/222. Analysis of the usability of the Nokia N95 8GB mobile
- WORDS:
- 2450
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper looks at the usability of the Nokia N95 8GB mobile. The paper focuses on functionality, learnability, user interface, transferable knowledge, feedback, and ergonomic issues. This is achieved through use of semi structured interviews, involving four participants who have used the mobile. The structure of the questions for the interview is provided, as is the findings and discussion section.
KEYWORDS: Usability, Nokia N95 8GB, mobile, functionality, learnability, user interface, transferable knowledge, feedback, ergonomic issues,
C/B/2849. Strategic analysis of the Mobile Telecom handset industry and Nokia
- WORDS:
- 3500
- DATE:
- 2010
- PRICE:
- 39.99 GBP
This paper analyses the mobile telecommunications handset industry using Porters Five Force’s Analysis and PESTEL analysis. Key factors, latest trends and strategies in the US and sectors within the industry is discussed. Nokia is analysed through use of the Value, Rarity, Imitability and organization (VIRO) and Value Chain frameworks. The paper concludes with a summary of the industry.
KEYWORDS: Mobile telecoms handset industry, Porter’s Five Force’s analysis, PESTEL analysis, latest trends Nokia, VIRO, Value Chain,
C/F/826. Financial analyses of Nokia
- WORDS:
- 1000
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This report provides a comprehensive analysis of financial ratios and share performance of Nokia between the financial years 2008 and 2009.
KEYWORDS: Share Performance Nokia,
C/B/2746. PESTEL, Porter's 5 Forces, SWOT and Financial analyses of Nokia
- WORDS:
- 2450
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This report looks at Nokia, the leading mobile communications devices manufacturer. It examines Nokia’s operations and its operating environment using a comprehensive PESTEL analysis, Porter’s 5 forces analysis and a detailed SWOT analysis. It goes further to cover a comprehensive financial ratio analysis of Nokia for the financial years 2008 and 2009 and an analysis of the company’s share performance over the past two years. All calculations are shown in the Appendix at the end of the work.
KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, Nokia, Share Performance,
C/B/2711. Porter's 5 Forces analysis of Nokia
- WORDS:
- 800
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper presents an overview of Nokia. The paper includes Porter's 5 forces analysis of Nokia, which discusses the bargaining power of customers, bargaining power of suppliers, threat of new entrants and threat of substitute products and intensity of competitive rivalry affecting Nokia.
KEYWORDS: Porter, 5 forces, five forces, Nokia,
C/B/2710. PESTEL and Porter's 5 Forces analyses of Nokia
- WORDS:
- 1350
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper presents an overview of Nokia. Within the paper is a PESTEL analysis which critically assesses Political, Economic, Social, Technological, Environmental and Legal factors affecting Nokia, and Porter's 5 Forces analysis of Nokia, which discusses the bargaining power of customers, bargaining power of suppliers, threat of new entrants and threat of substitute products and intensity of competitive rivalry affecting Nokia.
KEYWORDS: PEST, PESTEL, PESTLE, Porter, 5 forces, five forces, Nokia,
C/B/2709. SWOT analysis of Nokia
- WORDS:
- 350
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper presents an overview of Nokia. A comprehensive SWOT analysis is conducted, a tool for auditing an organisation and its environment and used to evaluate the strengths, weaknesses, opportunities and threats of Nokia.
C/B/2708. PESTEL and SWOT analyses of Nokia
- WORDS:
- 900
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper presents an overview of Nokia. The paper consists of a SWOT analysis, which is used to evaluate the strengths, weaknesses, opportunities and threats of Nokia. Also included within the paper is a PESTEL analysis, which critically assesses Political, Economic, Social, Technological, Environmental and Legal factors, affecting Nokia.
KEYWORDS: PESTEL, PEST, SWOT, TOWS, Nokia,
C/B/2707. PESTEL analysis of Nokia
- WORDS:
- 700
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper presents an overview of Nokia. The paper consists of PESTEL analysis, which stands for Political, Economic, Social, Technological, Environmental and Legal, critically assessing a framework of macro-environmental factors affecting Nokia.
KEYWORDS: PEST, PESTEL, PESTLE, Nokia,
C/B/2706. Strategic Analysis of Nokia
- WORDS:
- 1550
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper presents an overview of Nokia. The paper consists of PESTEL, Porter’s 5 forces and SWOT analyses of Nokia.
KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, Nokia,
C/OM/244. Quality Management: theory and case study of Nokia
- WORDS:
- 4150
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper looks at the role of quality management (QM) providing definitions of quality, the description of QM systems of total quality management (TQM) and Six Sigma, and European quality assessment standards ISO. Implementation of QM in Nokia supply chain is examined, recommendations are suggested about the use of new quality management systems.
KEYWORDS: Quality Management, TQM, Six Stigma, Nokia, ISO, supply chain,
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