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S/M/518. Marketing challenges during economic crisis: case study of Nokia
- WORDS:
- 3300
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper addresses the issues of marketing during the economic slump reviewing related theory and discussing the combined impact of globalisation and economic downturn on companies of different size including their marketing strategies, marketing expenditures, etc. A case study of Nokia's strategic response to the current crisis is conducted analysing their global expansion policy.
KEYWORDS: Economic downturn, economic crisis, marketing, Nokia,
Other Papers On: Strategic Marketing Analysis
Other Papers On: Nokia
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Paper received thanks. I was pleased with the speed of processing the order.James M
