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Nokia

S/M/346. Customer Centrality in Nokia Corporation

WORDS:
3200
DATE:
2008
PRICE:
39.99 GBP

The paper examines the customer-centred approach know as customer centrality (CC) in Nokia Corporation providing the company's background, describing their target audience, and conducting Marketing Mix and SERVQUAL analysis of their products and services.

 

KEYWORDS: First line manager, Matalan,

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Other Papers On: Nokia
Other Papers On: Customer Relationship Management (CRM)

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