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C/M/1827. Marketing mix for Nokia and the Smartphone

WORDS:
1500
DATE:
2010
PRICE:
19.99 GBP

This paper concentrates on Nokia in the Western European market using the 7P’s of marketing. These include price, placement, promotion, product, people, process, and physical environment. The paper focuses on the N8 Smartphone, and the way in which these types of phones have entered the market.

 

KEYWORDS: price, placement, promotion, people, process, product, physical environment, Nokia, N8 Smartphone,

 
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