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C/B/880. Proposal. Innovation and Knowledge Management as a Source of Competitive Advantage: The Case of Western Mobile Phone Handset Providers in the Chinese Market

WORDS:
1900
DATE:
2008
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19.99 GBP

This proposal puts forward the case to examine how firms can achieve competitive advantage through leveraging the knowledge that resides within and external to the firm, enabling them to develop and launch innovative products and services. In so doing, the dissertation proposal focuses on the case of Western mobile phone handset providers - Motorola, Nokia, and Sony Ericsson - in the Chinese market.

Dissertation matching this proposal is also available on our website under the name: C/B/878. Dissertation. Innovation and Knowledge Management as a Source of Competitive Advantage: The Case of Motorola, Nokia, and Sony Ericsson in the Chinese Market
 

KEYWORDS: Innovation, knowledge management, mobile phone, Nokia Motorola Sony Ericsson compet,

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nokia hr management market dissertation study hrm international mobile motorola competitive knowledge phone pestel strategy swot innovation advantage chinese porter source forces ericsson sony comparative strategies behaviour products research om brand perspective proposal product corporation change strategic difficult centrality customer stakeholders hsbc leadership global gaining discuss incorporation future mature advance competing business branding measures project successfully engage growth crisis economic opportunities sustainability organisation theory siemens networks challenges development workforce retain csr diverse uk marketing satisfying environment organisations connecting capabilities environmental due audit competences western financing providers handset information nokias culture organisational five key issues technologies nike faced master practices profit creativity operations people model review company markets sources c jervis invested foreign local firms china benchmarked beatty balfour purchasing
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