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C/B/880. Proposal. Innovation and Knowledge Management as a Source of Competitive Advantage: The Case of Western Mobile Phone Handset Providers in the Chinese Market
- WORDS:
- 1900
- DATE:
- 2008
- PRICE:
- 19.99 GBP
This proposal puts forward the case to examine how firms can achieve competitive advantage through leveraging the knowledge that resides within and external to the firm, enabling them to develop and launch innovative products and services. In so doing, the dissertation proposal focuses on the case of Western mobile phone handset providers - Motorola, Nokia, and Sony Ericsson - in the Chinese market.
Dissertation matching this proposal is also available on our website under the name: C/B/878. Dissertation. Innovation and Knowledge Management as a Source of Competitive Advantage: The Case of Motorola, Nokia, and Sony Ericsson in the Chinese Market
Dissertation + Proposal matching this proposal is also available on our website under the name: C/B/879. Dissertation + Proposal. Innovation and Knowledge Management as a Source of Competitive Advantage: The Case of Motorola, Nokia, and Sony Ericsson in the Chinese Market
KEYWORDS: Innovation, knowledge management, mobile phone, Nokia Motorola Sony Ericsson compet,
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