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C/B/879. Dissertation + Proposal. Innovation and Knowledge Management as a Source of Competitive Advantage: The Case of Motorola, Nokia, and Sony Ericsson in the Chinese Market

WORDS:
10000
DATE:
2008
PRICE:
119.99 GBP

This dissertation examines how firms can achieve competitive advantage through leveraging the knowledge that resides within and external to the firm, enabling them to develop and launch innovative products and services. In so doing, it focuses on the case of Western mobile phone handset providers Ï Motorola, Nokia, and Sony Ericsson Ï in the Chinese market. The dissertation would be particularly useful for anyone interested in the strategic management, innovation management, and knowledge management literature, as well as that relating to market entry modes, especially in the context of China. It would also be useful for those wanting to draw on historic, case study research as a methodological approach. Proposal is available in the appendix.

 

KEYWORDS: Innovation, knowledge management, mobile phone, Nokia Motorola Sony Ericsson compet,

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nokia hr management market dissertation study hrm international mobile motorola competitive knowledge phone pestel strategy swot innovation advantage chinese porter source forces ericsson sony comparative strategies behaviour products research om brand perspective proposal product corporation change strategic difficult centrality customer stakeholders hsbc leadership global gaining discuss incorporation future mature advance competing business branding measures project successfully engage growth crisis economic opportunities sustainability organisation theory siemens networks challenges development workforce retain csr diverse uk marketing satisfying environment organisations connecting capabilities environmental due audit competences western financing providers handset information nokias culture organisational five key issues technologies nike faced master practices profit creativity operations people model review company markets sources c jervis invested foreign local firms china benchmarked beatty balfour purchasing
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