Browse our collection of papers in
Nike
S/B/526. Business Decisions must focus on the best returns for the shareholders (owners) of the company. Ethical considerations should not be allowed to detract from shareholder returns. Discuss
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper addresses the conflict between company ethics and shareholder returns arguing that a strong ethical reputation can give competitive advantage to the organisation. The issues of business ethics are discussed with relation to the unethical strategies of Monsanto, a provider of agricultural products to farmers, Nike, etc.
KEYWORDS: Business ethics, unethical, reputation, Monsanto, Nike,
S/B/525. Business ethics and company reputation
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper addresses the conflict between company ethics and shareholder returns arguing that a strong ethical reputation can give competitive advantage to the organisation. The issues of business ethics are discussed with relation to the unethical strategies of Monsanto, a provider of agricultural products to farmers, Nike, etc.
KEYWORDS: Business ethics, unethical, reputation, Monsanto, Nike,
C/B/1934. PESTE Analysis of Nike
- WORDS:
- 350
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents an overview of Nike, with PESTE analysis. PESTE analysis stands for Political, Economic, Social, Technological and Environmental. It includes the analysis of a framework of macro-environmental factors affecting Nike.
KEYWORDS: PEST, PESTEL, PESTLE, Nike,
C/B/1675. Internal and External Environments of Nike and Ikea
- WORDS:
- 2100
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at two leading companies in their industries: Nike and Ikea, describing the internal and external business environment for each company, and the industry they operate in. Descriptions of the internal environment includes financial, physical, human and technological features, industrial descriptions cover customers, suppliers and competitors within the industry, the external environment is analysed using the PESTEL model. Similarities and differences between the two companies are identified.
KEYWORDS: Nike, Ikea, internal environment, external environment, industry environment, PESTEL,
C/M/1145. Analysis of the brand equity: case study of Nike and review of marketing literature
- WORDS:
- 2100
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the market positioning of Nike focusing on their brand features, loyalty, awareness and assets. The symbolic meaning and values of the brand are explored in order to make informed judgements on the brand’s long term equity.
KEYWORDS: Nike, brand equity, brand loyalty, brand awareness, brand assets,
C/B/1660. UK Sportswear Industry
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the main features of the sportswear industry of the UK using Porter’s five forces model and PEST analysis. The two horizontal takeovers in the sportswear industry are discussed, i.e. the Umbro takeover by Nike and the Reebok takeover by Adidas.
KEYWORDS: Nike, Adidas, Takeover, Sportswear industry, Porter’s Five Forces, PEST,
C/B/1548. Nike's Business Ethics
- WORDS:
- 1500
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper examines the business ethics of Nike, one of the world's leading sports' brands, explaining why the ethical practices at Nike attract considerable attention from the media, NGOs, governmental organisations, shareholders and consumers. The issues of business ethics and corporate social responsibility (CSR) faced by the company are addressed.
KEYWORDS: Business Ethics, Nike, Leadership, corporate social responsibility, CSR,
C/E/325. Nike vs. Adidas: Oligopoly in Professional Football Industry
- WORDS:
- 900
- DATE:
- 2009
- PRICE:
- 9.99 GBP
The paper looks at the theory of oligopoly identifying causes of behaviour in oligopolistic industries and applying the theoretical framework on business operations of Nike and Adidas in the professional football industry.
KEYWORDS: nike, vs, adidas, oligopoly, professional, football, industry,
S/B/370. Nike's dispute with the University of Oregon
- WORDS:
- 2900
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the success of Nike in the 1990s identifying their core values, the elements of their competitive advantage, their subcontracting policies, etc. The effects of the bad publicity caused by the poor conditions in their sweatshops are analysed, the company's turn to the corporate social and environmental responsibilities is described. Recommendations are suggested about the strategic development of Nike over the next five years. Paper responds to the following tasks: Explain Nike's mission, vision and values in about 1990, and critically analyse the basis of Nike's competitive advantage at that time. Critically evaluate Nike's approach to the protests after 1990, taking into account the various stakeholders with which they had to deal. Advise Nike how to develop their business over the next five years, starting from the date of the case.
KEYWORDS: Nike, sweatshop, corporate social responsibility, environmental,
S/M/379. Concept and Process of Marketing
- WORDS:
- 4200
- DATE:
- 2007
- PRICE:
- 49.99 GBP
The paper reports on Nike's approaches to marketing describing their background, customer service mission, marketing concept and strategy, brand features, etc. Factors influencing Nike's marketing decisions are identified, the company's SWOT and PEST analysis is conducted.
KEYWORDS: Nike, marketing strategy, brand, PEST, SWOT,
C/B/628. Analysis of NIKE from a global perspective using PESTLE Analysis, Porter's 5 Forces, and SWOT Analysis
- WORDS:
- 2500
- DATE:
- 2007
- PRICE:
- 29.99 GBP
Nike is the global leader in sports footwear and apparel, and their business model is based on investing in design and marketing, and subcontracting production. This report examines the Nike Corporation using several methods, notably PESTLE, Porters 5 Forces, and SWOT analyses. The company's history and current situation, performance, and future direction is considered in order to provide the reader with a concise overview of this highly successful brand and the company behind it.
KEYWORDS: Nike, Adidas, Reebok, Phillip, Phil, Knight, Pestle, SWOT, Porter, Analysis, Sports, A,
C/B/629. PESTEL analysis of Nike
- WORDS:
- 1100
- DATE:
- 2007
- PRICE:
- 19.99 GBP
This paper presents overview of Nike and PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Nike.
C/B/630. Porter's 5 forces analysis of Nike
- WORDS:
- 970
- DATE:
- 2007
- PRICE:
- 9.99 GBP
This paper presents overview of Nike and Porter's 5 forces analysis of Nike which is analysing bargaining power of customers, bargaining power of suppliers, threat of new entrants, and threat of substitute products and intensity of competitive rivalry affecting Nike.
KEYWORDS: porter, forces, nike,
C/B/631. SWOT analysis of Nike
- WORDS:
- 630
- DATE:
- 2007
- PRICE:
- 9.99 GBP
This paper presents small overview of Nike and SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Nike.
C/B/759. Nike's Internationalisation Strategy in the Athletic Footwear and Apparel Industry
- WORDS:
- 4000
- DATE:
- 2007
- PRICE:
- 49.99 GBP
The paper assesses Nike's internationalisation strategy in terms of its international business structure, the market entry strategies that the company has followed, its corporate strategy and strategic brand management. The research is based on both, academic and practical approaches.
KEYWORDS: Nike, clothing, apparel, footwear, internationalisation strategy,
S/B/419. Impact of Technology Change on Supply Chain
- WORDS:
- 5700
- DATE:
- 2006
- PRICE:
- 59.99 GBP
The paper looks at the disruptions in supply chains caused by rapid changes in technology and competition in today's global market. Literature is reviewed on the implementation of new information technology (IT) in supply chains and the risks involved. The case studies of Hershey Foods Corporation and Nike are conducted to show their operations management solutions in facilitating change and minimising risks related to IT applications in their supply chains.
KEYWORDS: impact, technology, change, supply, chain,
C/B/408. Nike and its labour practices in Asia
- WORDS:
- 1000
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The essay is based on the case study ‘Nike ‘Sweat Shops'. The author discusses various points of view - pro and contra - on Nike's labour practices in Asia, where it sub-contracts its production. Arguments of those who support Nike include the adoption of the Code of Conduct, regular checks, as well as the commissioned research into work conditions at Asian factories. The opposing side doubts the impartiality of the research and its limited nature and argues that the Code of Conduct is not being properly enforced. The paper concludes with the author expressing his personal opinion on the debate.
KEYWORDS: Work, conditions, research, laws, wages, Asia, outsource, profits, PR, ethics, corpora,
E/B/142. Corporate social responsibility and case study of Nike
- WORDS:
- 5000
- DATE:
- 2006
- PRICE:
- 59.99 GBP
The paper examines the concept of corporate social responsibility (CSR) reviewing the stakeholder theory, relating the history of the corporate ethics movement, and reporting on CSR policies used by Nike. Nike?s history and background is reviewed, the issues of sweatshop labour and human right abuses are discussed highlighting Nike?s philanthropic contributions.
KEYWORDS: Corporate social responsibility, CSR, Nike, ethics,
P/B/571. Why do organisations strive for legitimacy?
- WORDS:
- 1500
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The paper examines the factors which influence the behaviour and performance of organizations focusing on the status of legitimacy. Definitions of legitimacy are reviewed, examples of organisations acting legitimately are given, the lack of legitimacy at Nike known for using cheap labour and poor working conditions is discussed. The reasons behind striving for legitimacy are outlined.
KEYWORDS: organisations, strive, legitimacy,
P/B/861. Corporate social responsibility and case study of Nike?s practices
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines the unethical work practices of Nike?s factories in developing countries discussing the problems of compulsory overtime, poor wages, uncertainty, employees? mistreatment by managers, etc. Theories of corporate social responsibility are reviewed presenting arguments in favour and against Nike?s conduct.
KEYWORDS: Corporate social responsibility, Nike, unethical,
S/M/283. Dissertation. American Values in Nike's marketing strategy
- WORDS:
- 7500
- DATE:
- 2006
- PRICE:
- 79.99 GBP
The dissertation investigates the marketing strategy of Nike providing a profile of the company, defining their identity and analysing Nike's approaches in penetrating international markets. The review of literature covers the main areas of the marketing theory including the theory of brand, advertising, consumer behaviour, etc. Qualitative and quantitative research methods are used including the analysis of the primary data collected through questionnaires and interviews. Conclusions are made about Nike's sports products promoting a lifestyle that reflects US cultural values.
KEYWORDS: Dissertation, Nike, marketing, culture,
C/B/228. SWOT analysis of Nike and Nokia
- WORDS:
- 1200
- DATE:
- 2005
- PRICE:
- 19.99 GBP
This paper defines the SWOT analysis and explains why is it important and where it is applicable. Moreover, the paper provides a full account of SWOT analysis of Nike and Nokia based on the latest facts and issues in relation to these companies and their industries.
C/B/270. Analysis of the New Face of Nike: More Ethics, More Profits, More Responsibilities
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
This paper offers an extensive analysis of the new shape of the Nike Company, i.e. it suggests that Nike has become much more socially responsible, while remaining very profitable and successful. The report undertakes a number of specific analyses such as combination of SWOT, PESTLE and Porter 5 Forces as well as some financial analyses. In addition, the paper reviews the changes in Nikes advertising techniques and operational and management responsibilities. Finally, the report offers a overall evaluation of the current Nikes position number of recommendations/projections for the future.
KEYWORDS: nike, ethics, profits, responsibilities,
C/M/190. Nike Analysis - Marketing, Advertising and Strategy
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
This report provides a clear account of Nike's changing performance during past decade, including its financials, marketing, strategy and advertising techniques. The report undertakes details analysis towards the evolvement of Nike's marketing in accordance with changes of public needs and preferences as well as perception of the company and its products. Finally, the report uses various academic sources in order to provide a number of suggestions on how Nike's current marketing and be further improved and developed, which is also based on summary of previous Nike's mistakes and faults. It also comments on Nike recent moves and strategies.
KEYWORDS: nike, -, marketing, advertising, strategy,
E/M/56. Branding of Nike
- WORDS:
- 3900
- DATE:
- 2005
- PRICE:
- 39.99 GBP
In todays world of business, branding has become a common term used by companies for marketing purposes. Every year companies spend millions of dollars developing their brand. The aim of branding is to create awareness to potential or existing customers of a companys brand and associate it with good experience. By enhancing consumer perception, companies hope to deliver a sustainable competitive advantage. This paper focuses on the leading footwear company – Nike, how the company uses branding to its target market to create differentiation and to enhance its market position. A comparison between Nike and Reebok in terms of branding strategies will also be discussed.
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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I received the paper very fast and it helped me quite a lot. ThanksPatel
