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S/B/525. Business ethics and company reputation

WORDS:
2500
DATE:
2009
PRICE:
29.99 GBP

The paper addresses the conflict between company ethics and shareholder returns arguing that a strong ethical reputation can give competitive advantage to the organisation. The issues of business ethics are discussed with relation to the unethical strategies of Monsanto, a provider of agricultural products to farmers, Nike, etc.

 

KEYWORDS: Business ethics, unethical, reputation, Monsanto, Nike,

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