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Nike

S/B/370. Nike's dispute with the University of Oregon

WORDS:
2900
DATE:
2008
PRICE:
29.99 GBP

The paper examines the success of Nike in the 1990s identifying their core values, the elements of their competitive advantage, their subcontracting policies, etc. The effects of the bad publicity caused by the poor conditions in their sweatshops are analysed, the company's turn to the corporate social and environmental responsibilities is described. Recommendations are suggested about the strategic development of Nike over the next five years. Paper responds to the following tasks: Explain Nike's mission, vision and values in about 1990, and critically analyse the basis of Nike's competitive advantage at that time. Critically evaluate Nike's approach to the protests after 1990, taking into account the various stakeholders with which they had to deal. Advise Nike how to develop their business over the next five years, starting from the date of the case.

 

KEYWORDS: Nike, sweatshop, corporate social responsibility, environmental,

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