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P/B/571. Why do organisations strive for legitimacy?

WORDS:
1500
DATE:
2006
PRICE:
19.99 GBP

The paper examines the factors which influence the behaviour and performance of organizations focusing on the status of legitimacy. Definitions of legitimacy are reviewed, examples of organisations acting legitimately are given, the lack of legitimacy at Nike known for using cheap labour and poor working conditions is discussed. The reasons behind striving for legitimacy are outlined.

 

KEYWORDS: organisations, strive, legitimacy,

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nike marketing strategy brand study nikes performance ethics swot business adidas returns advertising supply chain strategies apparel company responsibility social corporate forces porter perspective asia practices shopping sportswear websites concept process values uk comparison dissertation traditional dispute pr reebok university oregon equity change technology impact american external focus shareholder decisions reputation detract shareholders ethical allowed owners loyalty discuss considerations internal literature environments ikea ei electronic peste review financial football professional oligopoly vs extension condom om branding market footwear athletic labour responsibilities profits nokia global using internationalisation pestel pestle management scm international hr asics salomon hrm sports evaluating improvement development c comparing csf factors service customer pest vietnam legitimacy strive organisations relationship
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Received paper - it has helped point me in the right direction for my research. Martin