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Nike

C/EI/114. Electronic shopping: websites' analysis and comparison with traditional shopping

WORDS:
2850
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the website design of companies in the apparel retailing industry (Next, John Lewis, Nike) and books retailing industry (Amazon and Barnes & Noble) exploring the features of their success and identifying the key differences between electronic selling and department store selling. The attributes of products that attract online shoppers are outlined, the use of the Internet in customer relationship management is discussed.

 

KEYWORDS: Nike, Next, John Lewis, Amazon, Barnes & Noble, e-commerce, Internet business, online shopping,

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Other Papers On: Website Analysis and Comparison
Other Papers On: E-tailing (Retailing)
Other Papers On: Amazon.com
Other Papers On: Barnes & Noble
Other Papers On: John Lewis
Other Papers On: Nike
Other Papers On: NEXT

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