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Nike
C/B/759. Nike's Internationalisation Strategy in the Athletic Footwear and Apparel Industry
- WORDS:
- 4000
- DATE:
- 2007
- PRICE:
- 49.99 GBP
The paper assesses Nike's internationalisation strategy in terms of its international business structure, the market entry strategies that the company has followed, its corporate strategy and strategic brand management. The research is based on both, academic and practical approaches.
KEYWORDS: Nike, clothing, apparel, footwear, internationalisation strategy,
Other Papers On: Internationalization
Other Papers On: Nike
Other Papers On: Clothing and Apparel Industry
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Keywords Tag Cloud
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