Browse our collection of papers in
NEXT

C/M/1072. Sensational strategy and experiential strategy in brand marketing of NEXT

WORDS:

2300

DATE:

2009

PRICE:

29.99 GBP

The paper looks at the concepts of sensational strategy and experiential strategy discussing how organisations can creatively use customer's experiences and emotions to stimulate their purchase decisions. The principles of experience economy are outlined offering a case study of their application by the UK brand Next.

KEYWORDS: Sensational strategies, experiential strategies, brand marketing, Next,

C/F/406. Financial Performance Analysis of NEXT vs. MARKS & SPENCER

WORDS:

2650

DATE:

2009

PRICE:

29.99 GBP

This paper aims to analyze and compare financial performance of the two well renowned UK clothing retailers, Next PLC and Marks and Spencer Group PLC. It calculates and interprets financial ratios, relative to prevailing market conditions. To evaluate financial performance, the paper also scrutinizes share performances of the two companies, for accessing their ability to attract and satisfy existing and potential shareholders. All calculations are based on figures extracted from company annual reports for years 2006, 2007 and 2008.

KEYWORDS: Marks & Spencer (M&S) NEXT, Financial Ratios, Share Price,

C/F/441. UK retail companies' valuation: NEXT vs. M&S performance and ratio analysis

WORDS:

2300

DATE:

2009

PRICE:

29.99 GBP

The paper presents financial performance analysis of NEXT and Marks and Spencer (M&S) examining their recent financial results, conducting financial ratio analysis based on the annual reports for 2004-2008, discussing the attractiveness of each company to investors, the implications of the ratio analysis, etc.

KEYWORDS: Financial statement, M&S, Marks and Spencer, NEXT, annual report, financial ratios,

C/M/845. Experiential Marketing

WORDS:

3000

DATE:

2008

PRICE:

39.99 GBP

The paper examines the concept of experiential marketing providing a review of literature on the theories of brand and consumer behaviour. The importance of emotional experience for making a purchasing decision is discussed. Case studies of the UK clothes suppliers Next and Primark are conducted with regard to their use of experiential marketing.

KEYWORDS: Experiential Marketing, Next, Primark, brand, consumer behaviour,

C/F/256. Financial Analysis of Next plc

WORDS:

1500

DATE:

2007

PRICE:

19.99 GBP

The paper presents financial analysis of Next Plc for 2004-2007 years providing an overview of the company stock price performance, operation activities and the outlook from the investor view point. The company valuation is based on Discounted Cash Flow model (DCF).

KEYWORDS: DCF, Discounted Cash Flow, Next, financial analysis,

C/M/675. Store Image and Brand Perception at Next

WORDS:

1700

DATE:

2007

PRICE:

19.99 GBP

The paper examines the store image and brand perception of the Next brand in seven of their Leeds stores. Descriptions are given to Next merchandise, store layout and atmosphere, services, locations, etc. References are made to the work of McGoldrick (2002) on retail marketing. Opinions of Next customers in Leeds are discussed.

KEYWORDS: Next, retail marketing, store image, brand perception.,

E/B/294. What's NEXT?

WORDS:

2000

DATE:

2007

PRICE:

29.99 GBP

The paper reports on the position of Next in the UK retail market relating the company's history, examining their size and turnover, and conducting their PEST and SWOT analysis.

KEYWORDS: NEXT, PEST, SWOT,

E/F/84. Financial performance and market position of NEXT

WORDS:

3500

DATE:

2007

PRICE:

39.99 GBP

The paper reports on the financial performance of NEXT over the last two years presenting an overview of the company's background, turnover, revenue, share prices, etc. The UK retail industry is analysed highlighting its trends, the market value of geographic segments, PESTLE and SWOT features, etc. SWOT analysis of Marks and Spencer, the competitor of NEXT, is conducted, NEXT's growth strategies are outlined.

KEYWORDS: NEXT, financial performance, Marks and Spencer, PESTLE, SWOT,

C/B/494. Next: PESTEL, Porter's 5 forces and SWOT analysis.

WORDS:

2200

DATE:

2006

PRICE:

29.99 GBP

This paper examines NEXT Plc, one of UK's larger clothing retailers, the environment in which it operates and its overall prospects for further growth. A PESTEL analysis is used in order to examine the environment, while a Porter's 5 forces analysis sheds light upon the competitive market of clothing retailing in the UK. In terms of understanding the company's major strengths and weaknesses this paper provides a SWOT analysis, through which useful assumptions are made about the opportunities as well as the threats that NEXT plc should pay attention to, in order to maintain its strong position in the market.

KEYWORDS: NEXT Plc, PESTEL, 5 Forces, SWOT, Retailers, Clothing.,

C/B/495. PESTEL analysis of NEXT

WORDS:

950

DATE:

2006

PRICE:

9.99 GBP

This paper presents overview of NEXT and PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting NEXT.

KEYWORDS: NEXT, PEST,

C/B/496. SWOT Analysis of NEXT

WORDS:

600

DATE:

2006

PRICE:

9.99 GBP

This paper presents overview of NEXT and SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of NEXT.

KEYWORDS: NEXT, SWOT,

C/B/497. Porter's 5 forces analysis of NEXT

WORDS:

800

DATE:

2006

PRICE:

9.99 GBP

This paper presents overview of NEXT and Porter's 5 forces analysis of NEXT which is analysing bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products and intensity of competitive rivalry affecting NEXT.

KEYWORDS: NEXT, Porter,

P/B/639. Dissertation. Entering Chinese clothing market: case study of NEXT

WORDS:

12000

DATE:

2006

PRICE:

129.99 GBP

The dissertation aims to investigate the risks of entering the Chinese clothing market using NEXT as a case study. The review of literature covers the theories of international marketing including market entry modes and approaches to consumer behaviour. NEXT performance is analysed using marketing mix, SWOT, PEST and Porter’s five forces models. The case study involves quantitative (statistical) and qualitative research methods based on primary data (questionnaires) and secondary data (marketing journals, reports, etc.). Conclusions are made about the opportunities and strategies of NEXT in China.

KEYWORDS: Dissertation, NEXT, clothing, market entry, consumer behaviour,

S/B/171. Profitability in most Companies will be more an indicator of macroeconomic conditions and market power rather than efficiency or management ability: comparative study of Marks & Spencer and NEXT

WORDS:

4000

DATE:

2006

PRICE:

49.99 GBP

The paper examines the impact of macro-economic influences, market conditions and managerial efficiency on the profitability of an enterprise. Theoretical approaches to the studied concepts are reviewed, an overview of the UK clothing market is presented focusing on Marks and Spencer and NEXT, and conducting their SWOT and Porter's Five Forces analysis.

KEYWORDS: Macro-economy, Marks and Spencer, NEXT, SWOT, Porters Five Forces,

P/F/274. Next PLC – Company Valuation

WORDS:

2800

DATE:

2005

PRICE:

29.99 GBP

The client holds a portfolio of low-risk) and high-risk assets). The high-risk assets mainly include UK equities that are invested in 4 different sectors. The client is currently holding the shares of NEXT Plc, which is one of the companies in General retailer sector. The report values NEXT using different valuation models, and advises the client whether to increase or decrease the holding of the shares of NEXT based on its recent performance. Moreover, before valuing the company, the paper presents market analysis of the company by presenting Porters Five forces and SWOT analyses

KEYWORDS: f, plc, â, company, valuation,

P/M/601. Marketing audit of NEXT

WORDS:

2500

DATE:

2005

PRICE:

29.99 GBP

The paper reports on the marketing audit of NEXT conducting the companys analysis within the frameworks of marketing mix, SWOT, SLEPT and Porters 5 forces models. Recommendations are made about the companys international opportunities.

KEYWORDS: Marketing audit, NEXT, marketing mix, SWOT, SLEPT, Porters 5 forces,

P/F/169. Financial Analysis of Next plc for Investment Purposes

WORDS:

5000

DATE:

2004

PRICE:

59.99 GBP

The paper analyses the financial performance of Next PLC for investment purposes. The paper presents company profile, Divisional analysis, Geographical analysis, Future prospects, Currency exposure, Profitability ratios, Long-term Solvency, Cash flow analysis, Short-term Solvency, Next plc- Investor's ratios, Price Multiples Valuation, Free cash flow valuation, and on those analyses the conclusion has been drown recommended do buy shares of Next plc.

KEYWORDS: f, financial, plc, investment, purposes,

P/M/199. Analysis of the United Kingdom clothing market: NEXT Vs Marks and Spencer

WORDS:

3000

DATE:

2004

PRICE:

39.99 GBP

This report analyses UK clothing market and draws the comparison between two clothing retailers: NEXT and Marks and Spencer. The report provides brief history of NEXT and Marks and Spencer, SWOT analysis of both companies, Porter's 5 forces analyses of both companies, analysis and comparison of Marketing strategies of NEXT and Marks and Spencer and the way in which firms adapt to on-going changes in UK clothing market.

KEYWORDS: united, kingdom, clothing, market, vs, marks, spencer,

P/M/92. Brief SWOT analysis of Next

WORDS:

100

DATE:

2003

PRICE:

9.99 GBP

KEYWORDS: brief, swot,