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S/B/171. Profitability in most Companies will be more an indicator of macroeconomic conditions and market power rather than efficiency or management ability: comparative study of Marks & Spencer and NEXT

WORDS:
4000
DATE:
2006
PRICE:
49.99 GBP

The paper examines the impact of macro-economic influences, market conditions and managerial efficiency on the profitability of an enterprise. Theoretical approaches to the studied concepts are reviewed, an overview of the UK clothing market is presented focusing on Marks and Spencer and NEXT, and conducting their SWOT and Porter's Five Forces analysis.

 

KEYWORDS: Macro-economy, Marks and Spencer, NEXT, SWOT, Porters Five Forces,

 
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