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NEXT
P/M/601. Marketing audit of NEXT
- WORDS:
- 2500
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper reports on the marketing audit of NEXT conducting the companys analysis within the frameworks of marketing mix, SWOT, SLEPT and Porters 5 forces models. Recommendations are made about the companys international opportunities.
KEYWORDS: Marketing audit, NEXT, marketing mix, SWOT, SLEPT, Porters 5 forces,
Other Papers On: NEXT
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Keywords Tag Cloud
swot pestel forces porter plc marketing market financial study management performance strategic value vs chain spencer marks plan clothing c online shopping companies strategy valuation store brand experiential ei comparison traditional websites electronic presence issues business chic club launching sensational literature review examination fashion fc audit dissertation entering chinese investment position perception uk retail ratio image purposes company conditions power efficiency ability macroeconomic indicator united kingdom brief profitability comparative
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