Browse our collection of papers in
NEXT
P/B/639. Dissertation. Entering Chinese clothing market: case study of NEXT
- WORDS:
- 12000
- DATE:
- 2006
- PRICE:
- 129.99 GBP
The dissertation aims to investigate the risks of entering the Chinese clothing market using NEXT as a case study. The review of literature covers the theories of international marketing including market entry modes and approaches to consumer behaviour. NEXT performance is analysed using marketing mix, SWOT, PEST and Porter’s five forces models. The case study involves quantitative (statistical) and qualitative research methods based on primary data (questionnaires) and secondary data (marketing journals, reports, etc.). Conclusions are made about the opportunities and strategies of NEXT in China.
KEYWORDS: Dissertation, NEXT, clothing, market entry, consumer behaviour,
Other Papers On: NEXT
Other Papers On: International Business Dissertations
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
swot pestel forces porter plc marketing market financial study management performance strategic value vs chain spencer marks plan clothing c online shopping companies strategy valuation store brand experiential ei comparison traditional websites electronic presence issues business chic club launching sensational literature review examination fashion fc audit dissertation entering chinese investment position perception uk retail ratio image purposes company conditions power efficiency ability macroeconomic indicator united kingdom brief profitability comparative
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
The free essays that you put up for preview helped me achieve a high grade in strategic management. Thank you very much for that.Simon
