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C/M/845. Experiential Marketing
- WORDS:
- 3000
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines the concept of experiential marketing providing a review of literature on the theories of brand and consumer behaviour. The importance of emotional experience for making a purchasing decision is discussed. Case studies of the UK clothes suppliers Next and Primark are conducted with regard to their use of experiential marketing.
KEYWORDS: Experiential Marketing, Next, Primark, brand, consumer behaviour,
Other Papers On: Primark
Other Papers On: NEXT
Other Papers On: Retail Marketing
Other Papers On: Consumer Behaviour
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Keywords Tag Cloud
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