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C/M/2400. Marketing plan for launching online store C4 by NEXT
- WORDS:
- 2950
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper presents a marketing plan for the launch of a new online store by the UK fashion retailer NEXT called Chit Chat Chic Club (C4) on January 2012. Elements and characteristics of the service are outlined, its competitors and target market are identified, analysis of P7 marketing mix features is conducted.
KEYWORDS: NEXT, C4, Chit Chat Chic Club, online store, service marketing, marketing mix,
Other Papers On: NEXT
Other Papers On: Marketing Plans
Other Papers On: Services Marketing
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
swot pestel plc market forces porter marketing management strategic financial study vs performance marks value spencer chain c plan clothing strategy online brand valuation companies shopping store experiential electronic ei websites comparison traditional fc launching chic club expansion usa business issues review examination presence fashion literature brief entering dissertation chinese investment purposes position perception uk retail ratio image company united power efficiency ability comparative conditions macroeconomic kingdom audit profitability indicator sensational
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