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C/M/1072. Sensational strategy and experiential strategy in brand marketing of NEXT
- WORDS:
- 2300
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the concepts of sensational strategy and experiential strategy discussing how organisations can creatively use customer's experiences and emotions to stimulate their purchase decisions. The principles of experience economy are outlined offering a case study of their application by the UK brand Next.
KEYWORDS: Sensational strategies, experiential strategies, brand marketing, Next,
Other Papers On: Marketing and Advertising Strategy
Other Papers On: NEXT
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Thanks for the coursework, it has been received and it has been a tremendous help to me.Myra
