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C/FC/252. Literature review. An examination of the online presence of the fashion industry. Case study Next PLC
- WORDS:
- 2350
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This literature review focuses on the online presence of the fashion industry, and focuses on Next PLC. The background to the company is assessed, and the importance of the online retail sector is discussed. Customer’s preference to the online channel to the offline channel is assessed, and the factors that affect this preference are also discussed. The challenges that arise during the usage of offline and online channels are evaluated before conclusions are made.
KEYWORDS: Literature review, fashion industry, Next PLC, online retail sector!,
Other Papers On: Literature Reviews Dissertations
Other Papers On: NEXT
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Other Papers On: Clothing and Apparel Industry
Other Papers On: E-tailing (Retailing)
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
swot pestel plc market forces porter marketing management strategic financial study vs performance marks value spencer chain c plan clothing strategy online brand valuation companies shopping store experiential electronic ei websites comparison traditional fc launching chic club expansion usa business issues review examination presence fashion literature brief entering dissertation chinese investment purposes position perception uk retail ratio image company united power efficiency ability comparative conditions macroeconomic kingdom audit profitability indicator sensational
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