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C/EI/114. Electronic shopping: websites' analysis and comparison with traditional shopping
- WORDS:
- 2850
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the website design of companies in the apparel retailing industry (Next, John Lewis, Nike) and books retailing industry (Amazon and Barnes & Noble) exploring the features of their success and identifying the key differences between electronic selling and department store selling. The attributes of products that attract online shoppers are outlined, the use of the Internet in customer relationship management is discussed.
KEYWORDS: Nike, Next, John Lewis, Amazon, Barnes & Noble, e-commerce, Internet business, online shopping,
Other Papers On: Website Analysis and Comparison
Other Papers On: E-tailing (Retailing)
Other Papers On: Amazon.com
Other Papers On: Barnes & Noble
Other Papers On: John Lewis
Other Papers On: Nike
Other Papers On: NEXT
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
swot pestel forces porter plc marketing market financial study management performance strategic value vs chain spencer marks plan clothing c online shopping companies strategy valuation store brand experiential ei comparison traditional websites electronic presence issues business chic club launching sensational literature review examination fashion fc audit dissertation entering chinese investment position perception uk retail ratio image purposes company conditions power efficiency ability macroeconomic indicator united kingdom brief profitability comparative
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