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C/B/494. Next: PESTEL, Porter's 5 forces and SWOT analysis.

WORDS:
2200
DATE:
2006
PRICE:
29.99 GBP

This paper examines NEXT Plc, one of UK's larger clothing retailers, the environment in which it operates and its overall prospects for further growth. A PESTEL analysis is used in order to examine the environment, while a Porter's 5 forces analysis sheds light upon the competitive market of clothing retailing in the UK. In terms of understanding the company's major strengths and weaknesses this paper provides a SWOT analysis, through which useful assumptions are made about the opportunities as well as the threats that NEXT plc should pay attention to, in order to maintain its strong position in the market.

Updated version of this paper is available here:  C/B/3276. Strategic Analysis of NEXT
 

KEYWORDS: NEXT Plc, PESTEL, 5 Forces, SWOT, Retailers, Clothing.,

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swot pestel forces porter plc marketing market financial study management performance strategic value vs chain spencer marks plan clothing c online shopping companies strategy valuation store brand experiential ei comparison traditional websites electronic presence issues business chic club launching sensational literature review examination fashion fc audit dissertation entering chinese investment position perception uk retail ratio image purposes company conditions power efficiency ability macroeconomic indicator united kingdom brief profitability comparative
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