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C/B/4385. Business Plan for The Chic Club

WORDS:
4600
DATE:
2012
PRICE:
49.99 GBP

The paper offers a business plan for a start-up venture The Chic Club, an innovative online fashion retail store introduced by NEXT. The rationale of starting the business is explained, market analysis of the online retail industry is conducted using the models of PESTEL and Porter’s Five Forces, the store’s consumer profile is presented, the objectives and strategies of the business are analyzed using the model of SWOT. Marketing mix analysis is conducted, organisational, operational and financial plans are developed for three years ahead.

 

KEYWORDS: Business Plan, The Chic Club, PESTEL, Porter’s Five Forces, SWOT, NEXT,

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swot pestel plc market forces porter marketing management strategic financial study vs performance marks value spencer chain c plan clothing strategy online brand valuation companies shopping store experiential electronic ei websites comparison traditional fc launching chic club expansion usa business issues review examination presence fashion literature brief entering dissertation chinese investment purposes position perception uk retail ratio image company united power efficiency ability comparative conditions macroeconomic kingdom audit profitability indicator sensational
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