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NEXT
C/B/4376. An analysis of strategic management issues at Next
- WORDS:
- 1900
- DATE:
- 2012
- PRICE:
- 19.99 GBP
This paper presents exam notes for a study on Next, the retail store, and answers three questions. The questions are as follows, What strategic management challenges does Next face in the UK from macro-environmental influences? What industry structure does Next operate in? How does Next sustain a competitive advantage in the UK? The paper answers the first question through use of the PESTE analysis.
KEYWORDS: Next, strategic management, macro-environment, competitive advantage, PESTE, PEST,
Other Papers On: PEST Analysis
Other Papers On: Strategic Management
Other Papers On: NEXT
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