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News Corporation

C/B/199. The News Corporation

WORDS:

3500

DATE:

2004

PRICE:

39.99 GBP

This paper is based on the case study from Johnson and Scholes (Exploring Corporate Strategy). The present paper analyses the current environmental and industry factors of the TNC, one of the leading companies in the global media business. This analysis produces the holistic view of the macro factors that affect the industry players and the company. Basing on the industry and business environment analysis the paper reviews current opportunities and threats, strengths and weaknesses (SWOT analysis). The paper reviews the competitive environment and the way the company develops and maintains its competitive advantage. Besides it identifies the key stakeholders and proposes future directions for strategic development. The analysis of historic strategic directions of BSkyB is introduced. The analysis identifies such opportunities to improve financial health, capitalize on the growth of advertising market and develop further differentiation. At the same time economic conditions and debt finance were distinguished as serious threats to the company. The business strategy analysis identified that company is competitive due to its diversified portfolio, creative organizational culture, and the experience of running the international operations. At the same time the current expansion strategy and current capital of capital were defined as major weaknesses. For future strategic direction, the paper suggests the development of cost-reduction activities, introduction of new ICT technologies and superior market segmentation. The development of major strategic developments of BSkyB identified that high debt finance and new product diffusion process seriously threatened to the overall survival of the company. This paper is based on the case study from the book by Johnson and Scholes 'Exploring Corporate Strategy: text and cases '.

KEYWORDS: news, corporation,