Browse our collection of papers in
Nestle

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C/B/5786. Organizational culture: theory and case study of Nestle

WORDS:
2600
DATE:
2014
PRICE:
29.99 GBP

The paper looks into the theory of organizational culture providing its definitions, reviewing Hofstede’s model of cultural dimensions, discussing the relationship between culture and leadership, and offering a case study of corporate culture and leadership in Nestle. Recommendations are suggested to the company management using the models of VRIO and 5P.

 

KEYWORDS: Organizational culture, Nestle, VRIO, 5P,

 

C/B/5633. Ethical issues of contemporary business and economy

WORDS:
1100
DATE:
2013
PRICE:
19.99 GBP

The paper addresses ethical issues of contemporary business and economic environment discussing languages of morals identified by Donaldson and their application to the business operations at Nestle, considering implications of cultural differences for businesses with reference to Hofestede’s theory of cultural dimensions, examining approaches to fair trade by the World Economic Forum (WEF) and the World Trade Organization (WTO) discussing their policy of fair wealth distribution. The paper has no references

 

KEYWORDS: Ethical, business, economy, morals, Nestle, cultural, fair trade, WEF, WTO,

 

C/B/5573. Corporate strategy and SWOT analysis of Nestlé

WORDS:
630
DATE:
2013
PRICE:
9.99 GBP

The paper looks at the corporate strategy of Nestlé examining the company’s current position in the global confectionaries market, and conducting their analysis along the lines of the SWOT model. Recommendations are suggested about Nestlé’s operations and innovative business strategies.

 

KEYWORDS: Corporate strategy, SWOT, Nestl√©,

 

C/M/3335. Strategic direction of Nestlé

WORDS:
3300
DATE:
2013
PRICE:
39.99 GBP

The paper looks at the strategic development of Nestle tracing the company’s history from 1905, evaluating the choice of their strategic direction along the lines of the Ansoff model, outlining Nestlé’s critical success factors (CSF), describing the style of the company’s leadership, and conducting SWOT and VRIO (value, rare imitability, organisation) analysis.

 

KEYWORDS: Strategic, direction, Nestl√©, SWOT, VRIO, Ansoff, CSF,

 

S/B/774. Strategic analysis and leadership of Nestle

WORDS:
3400
DATE:
2013
PRICE:
39.99 GBP

The paper examines the current strategic position of Nestle conducting PESTLE, Ansoff, SWOT and VRIO (value, imitability, rare, organisation) analysis of the company. Allocation of resources across the company’s divisions is considered. Nestle’s strategic vision and leadership styles are discussed.

 

KEYWORDS: Strategic analysis, leadership, Nestle, PESTLE, Ansoff, SWOT, VRIO,

 

C/F/1716. Financial analysis of Nestle

WORDS:
2750
DATE:
2013
PRICE:
29.99 GBP

This paper evaluates the financial performance of Nestle, focusing on their performance for the financial years 2009-2011. The paper presents an overview of Nestle followed by the analysis of suitable financial ratios of Nestle including interest ratios, gearing ratios, and current ratios. The second part of this paper provides a comprehensive analysis of share performance of Nestle and forecast of share performance for the next 12 months. All calculations are provided in the appendix.

 

KEYWORDS: Financial Analysis, Share Performance, Financial Ratios, Nestle,

 

C/M/3308. Management of employee resistance to change: case study of Nestle

WORDS:
1550
DATE:
2013
PRICE:
19.99 GBP

The paper examines the challenges of change management (CM) related to the prevention and reduction of employee resistance to change within organisations. Effective CM strategies and techniques are explored making references to the theory of organisational behaviour and the practices of CM used in Nestle.

 

KEYWORDS: Change management, CM, employee, resistance, Nestle,

 

S/B/724. Performance of Nespresso in coffee market: strategic analysis

WORDS:
2500
DATE:
2012
PRICE:
29.99 GBP

The paper looks at the performance of Nespresso, a premium coffee brand of Swiss company Nestle, in the market of single-serving coffee capsules. The decline and recovery of the Nespresso brand are traced considering key success factors, and conducting PEST, Porter’s 5 Forces and SWOT analysis of Nespresso. The brand’s marketing strategy is detailed. The paper has no references.

 

KEYWORDS: Nespresso, coffee market, strategic analysis, PEST, Porter‚Äôs 5 Forces, SWOT, Nestle,

 

C/B/4962. Business ethics and its implications for success

WORDS:
1350
DATE:
2012
PRICE:
19.99 GBP

The paper looks at the effects of unethical practices on organisational success discussing the ethics of the UK press in the phone-hacking scandal of 2011 and related Leveson inquiry. The public boycott of Nestle and the business failure of Enron are considered emphasising the importance of good ethics in the business world.

 

KEYWORDS: Business ethics, success, Nestle, Enron,

 

C/B/4944. Nestlť's entry to developing country

WORDS:
300
DATE:
2012
PRICE:
9.99 GBP

The paper looks at the viability of Nestlť's entry to a fictitious developing country ABC. Advantages and disadvantages of the entry are considered addressing the investment in the country, the creation of jobs and the health risks involved in the expansion.

 

KEYWORDS: Nestlť, entry, developing country,

 

S/M/724. Brand strategy of Nestlť's Yorkie in UK confectionery market

WORDS:
3850
DATE:
2012
PRICE:
39.99 GBP

The paper looks at the demographic and socio-economic trends in the UK confectionery market describing its products, consumers, low-cost retail strategies, etc. The performance of Nestlť's Yorkie, a chunky milk chocolate bar, is examined analyzing its brand identity and positioning, packaging, price, brand architecture, etc.

 

KEYWORDS: Brand strategy, Nestlť's Yorkie, UK confectionery market,

 

S/M/707. Brand strategy of Nestlť's Yorkie in UK confectionery market

WORDS:
3850
DATE:
2012
PRICE:
39.99 GBP

The paper looks at the demographic and socio-economic trends in the UK confectionery market describing its products, consumers, low-cost retail strategies, etc. The performance of Nestlť's Yorkie, a chunky milk chocolate bar, is examined analyzing its brand identity and positioning, packaging, price, brand architecture, etc.

 

KEYWORDS: Brand strategy, Nestlť's Yorkie, UK confectionery market,

 

C/B/4638. Ethical and unethical business principles: cases of Chiquita and Nestlé

WORDS:
595
DATE:
2012
PRICE:
9.99 GBP

The paper examines the role of business ethics in companies’ reputation discussing Donaldson’s ethical framework for decision making, looking into the damage inflicted by Nestlé’s unethical practices to their brand image, and comparing them to the ethical principles of the banana supplier Chiquita. The importance of corporate social responsibility (CSR) for modern organisations is emphasised.

 

KEYWORDS: Ethical, unethical business, Chiquita, Nestl√©, CSR,

 

C/M/2672. Change management in Nestle

WORDS:
3950
DATE:
2012
PRICE:
39.99 GBP

The paper looks into the theory of organisational change management applying it to the analysis of change management practices used in Nestle. Internal and external drivers of change within the company are identified, the implementation of their ‚ÄúNestle on the Move‚ÄĚ programme is discussed evaluating its effectiveness.

 

KEYWORDS: Change management, Nestle,

 

C/M/2666. Impacts of aging population on Nestlé's marketing strategies in UK

WORDS:
1500
DATE:
2012
PRICE:
19.99 GBP

The paper examines the opportunities presented for Nestle by the diet and nutrition trends observed in the aging population of the UK. An overview of the ‚Äėover sixty‚Äô customer segment is offered, the impacts of the aging population on the food industry are evaluated analysing their ramifications for Nestle and exploring the options of products and services delivery for the over-sixties.

 

KEYWORDS: aging population, Nestl√©, marketing strategies, over-sixties, diet and nutrition,

 

C/M/2630. Marketing in theory and practice: case study of new product development by Nestlé

WORDS:
6200
DATE:
2012
PRICE:
69.99 GBP

The paper examines theoretical and practical aspects of the marketing process defining the concepts of marketing, marketing orientation, product life cycle, and new product development (NPD). The stages of NDP are described offering a cased study of the launch of Nescafe Frappe, a new product of Nestlé, in the UK market. The environment of the new product is analysed providing characteristics of the UK market and considering Nescafe Frappe’s strategies with regard to positioning, advertising, distribution, pricing, promotion, and marketing mix (MM). MM strategies of a few other companies are briefly reviewed, the difference between B2B and B2C marketing is explained, ICT impact on marketing practices is evaluated.

 

KEYWORDS: Marketing, new product development, NDP, Nescafe, Frappe Nestl√©, marketing mix,

 

C/B/4473. Porter's 5 Forces analysis of Nestle

WORDS:
800
DATE:
2012
PRICE:
9.99 GBP

This paper analyses Nestle, using Porter’s Five Forces analysis. Firstly an overview of the company is presented. Porter’s 5 forces analysis concentrates on the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry affecting Nestle.

 

KEYWORDS: Porter, 5 forces, five forces, Nestle,

 

C/B/4472. PESTEL and Porter's 5 Forces analyses of Nestle

WORDS:
1750
DATE:
2012
PRICE:
19.99 GBP

This paper critically analyses Nestle, providing an overview of the company followed by PESTEL and Porter’s Five Forces analyses. The PESTEL analysis assesses Political, Economic, Social, Technological, Environmental and Legal factors affecting Nestle. Porter's 5 Forces analysis discusses the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry of Nestle.

 

KEYWORDS: PEST, PESTEL, PESTLE, Porter, 5 forces, five forces, Nestle,

 

C/B/4471. Value chain analysis of Nestle

WORDS:
850
DATE:
2012
PRICE:
9.99 GBP

This paper presents an overview of Nestle, using Value Chain Analysis. This is a management tool used to identify key activities within an organisation which forms its value chain: Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development, and firm infrastructure.

 

KEYWORDS: Value Chain, Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development and firm infrastructure, Nestle,

 

C/B/4470. SWOT and Value Chain Analyses of Nestle

WORDS:
1150
DATE:
2012
PRICE:
19.99 GBP

This paper provides an overview of Nestle, followed by a SWOT analysis which evaluates its strengths, weaknesses, opportunities and threats. A Value Chain Analysis of Nestle is conducted to outline Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development, and firm infrastructure.

 

KEYWORDS: SWOT, TOWS, Value Chain, Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development and firm infrastructure, Nestle,

 

C/B/4469. SWOT analysis of Nestle

WORDS:
550
DATE:
2012
PRICE:
9.99 GBP

This paper evaluates Nestle, using a detailed SWOT analysis. This analysis is conducted to audit Nestle and its environment, and focuses on the strengths, weaknesses, opportunities and threats of Nestle.

 

KEYWORDS: SWOT, TOWS, Nestle,

 

C/B/4468. PESTEL and SWOT analyses of Nestle

WORDS:
1500
DATE:
2012
PRICE:
19.99 GBP

This paper provides PESTEL and SWOT analyses of Nestle. Firstly the paper gives an overview of Nestle. Secondly the PESTEL analysis of Nestle is provided identifying Political, Economic, Social, Technological, Environmental and Legal factors affecting Nestle. Lastly the paper outlines SWOT analysis identifying strengths, weaknesses, opportunities and threats of Nestle.

 

KEYWORDS: PESTEL, PEST, SWOT, TOWS, Nestle,

 

C/B/4467. PESTEL analysis of Nestle

WORDS:
1200
DATE:
2012
PRICE:
19.99 GBP

This paper presents an overview of Nestle using PESTEL analysis, which identifies the Political, Economic, Social, Technological, Environmental and Legal factors affecting Nestle.

 

KEYWORDS: PEST, PESTEL, PESTLE, Nestle,

 

C/B/4466. Strategic Analysis of Nestle

WORDS:
2000
DATE:
2012
PRICE:
29.99 GBP

This paper analyses Nestle. The paper consists of an overview of Nestle, followed by PESTEL analysis, which identifies the Political, Economic, Social, Technological, Environmental and Legal factors of the company. SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats to Nestle. Porter's 5 Forces analysis of Nestle is presented, discussing the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry affecting Nestle.

 

KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, Nestle,

 

C/B/4465. PESTEL, Porter's 5 Forces, SWOT and Value Chain analyses of Nestle

WORDS:
2600
DATE:
2012
PRICE:
29.99 GBP

This paper presents a comprehensive analysis of Nestle. Firstly the paper presents an overview of Nestle followed by PESTEL analysis which identifies the Political, Economic, Social, Technological, Environmental and Legal aspects of business environments. Porter’s Five Forces analysis is provided, discussing the competitiveness of the industry. SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats to Nestle. The paper also consists of Value Chain analysis looking at the key activities of Nestle.

 

KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, Value Chain, Nestle,