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Nestle

S/M/624. Marketing of new Nestlé product

WORDS:
3800
DATE:
2011
PRICE:
39.99 GBP

The paper addresses the marketing of a chewable toothbrush, a new hypothetical product of Nestlé UK and Ireland. Market research is conducted describing the product’s segmentation, targeting and positioning, marketing mix (4P) and SWOT analysis is performed, conclusions are made about the competitiveness of the product.

 

KEYWORDS: Marketing, new product, Nestlé, marketing mix, SWOT,

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