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S/B/222. Marketing management in a globalising world: case study of Perrier

WORDS:
2500
DATE:
2007
PRICE:
29.99 GBP

The paper reports on the bottled carbonated water brand Perrier, analysing their competitive environment using Porter's 5 Forces model, examining the demographic segmentation and target groups of their market, conducting the company's SWOT analysis and discussing their global strategy.

 

KEYWORDS: Perrier, bottled water, Porters 5 Forces, SWOT,

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