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P/M/746. Marketing campaign of Nescafe Frappe

WORDS:
3000
DATE:
2006
PRICE:
39.99 GBP

The paper offers a plan of a direct marketing campaign to promote Nescafe Frappe presenting an overview of coffee consumption in the UK, Nescafe?s competitors, target audience, etc. A pilot study is conducted reporting on the design of the product?s packaging, the positioning of Frappe shake, the timetable of events for the campaign, the analysis of costs, etc.

 

KEYWORDS: Marketing campaign, coffee, Nescafe Frappe, pilot study,

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