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P/M/717. Nestle Milkpak's image: problems and recommendations

WORDS:
4000
DATE:
2005
PRICE:
49.99 GBP

The paper reports on public relations (PR) practices in Nestle Milkpak Corporation identifying their target audience and the negative aspects of their current image. A PR plan is suggested to improve the ethical standards of the company?s infant formula and rebuild the positive image of the corporation.

 

KEYWORDS: Nestl? Milkpak, corporate image, public relation, PR,

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