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C/M/1347. Analysis of Greek market for Nestlé's Aero chocolate bar

WORDS:
2900
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the intention of Nestlé to introduce their Aero milk chocolate bar in Greece describing the background of the company and their product, conducting PEST analysis of Greece, analysing the Greek confectionery market with its competitors and buyers, and making recommendations about the market entry strategy for Aero.

 

KEYWORDS: Aero chocolate, Greek confectionary market, market entry, Nestlé, PEST, competitor analysis,

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