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Nestle

C/B/3159. Goals and practices of Nestlé global strategy

WORDS:
2500
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the management challenges faced by Nestlé in their global operations describing the company’s background, and analysing their practices in the integrated product development (IPD), business process re-engineering (BPR) and corporate social responsibility (CSR). Recommendations are suggested about investments in technology, fair-trade policy, etc.

 

KEYWORDS: Nestlé, global strategy, integrated product development, IPD, business process re-engineering, BPR, corporate social responsibility, CSR,

 
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