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NatWest Bank

S/M/221. Critical Evaluation of the Student Service Provided by NatWest

WORDS:
3000
DATE:
2006
PRICE:
39.99 GBP

The paper reports on relationship marketing practices (RM) at NatWest bank addressing the issues of student bank accounts and relating the author's experience with NatWest. Literature on RM theory is reviewed including the problems of customer perceptions and expectations, Kotler's model of marketing professional services, customer loyalty, etc.

 

KEYWORDS: Relationship marketing, NatWest, banking, student accounts,

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