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NatWest Bank

P/B/767. National Westminster Bank’s operations and strategies

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

The paper reports on the activities of the National Westminster Bank (NatWest) reviewing the bank’s history, background and operations in the online and offline environment. The changing roles of intermediaries within the financial services industry are reviewed highlighting the so-called ‘disintermediation’ and ‘reintermediation’. NatWest’s marketing strategy and communications are described offering recommendations to help in sustaining their competitive advantage.

 

KEYWORDS: National Westminster Bank, NatWest, intermediary, financial,

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