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Natura Cosmetics
C/M/1010. Natura Cosmetics: entry strategy to Russian market
- WORDS:
- 4000
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper examines the strategy of the Brazilian manufacturer Natura Cosmetics that plans to expand to Russia conducting macro-environmental analysis of the Russian market (PEST), identifying the key challenges and opportunities associated with the market, discussing appropriate entry modes and suggesting recommendations about the entry strategy along the lines of the marketing mix.
KEYWORDS: Natura Cosmetics, Russian market, PEST, market entry,
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