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C/M/700. Marketing Strategy Portfolio: Frameworks and Models
- WORDS:
- 3900
- DATE:
- 2007
- PRICE:
- 39.99 GBP
The paper presents a marketing strategy portfolio analysing a range of marketing frameworks and models in differing contexts to understand their particular strengths and weaknesses. Four organisations are selected as case studies, i.e. National Trust, Local Stores, Swatch, and CafeDirect.
KEYWORDS: National Trust, Local Stores, Swatch, CafeDirect, Marketing Strategy, Strategic Manage,
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