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National Car Parks (NCP)
C/B/1159. CSR and marketing audit of National Car Parks
- WORDS:
- 2200
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the approach to corporate social responsibility (CSR) used by the UK car park operator National Car Parks (NCP). The company's marketing audit is conducted using the frameworks of STEP (PEST), Porter's 5 Forces, SWOT and marketing mix analysis.
KEYWORDS: National Car Parks, NCP, corporate social responsibility, CSR, marketing audit, SWOT,
P/B/570. Strategic analysis of UK national car parks
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper investigates the development of national car parks (NCP) in the UK reviewing their services, outlining the problems and analysing NCP development strategy. External environmental analysis of NCP is conducted using PEST model and Porters five competitive forces model.
KEYWORDS: strategic, uk, national, car, parks,
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