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National Car Parks (NCP)
C/B/1159. CSR and marketing audit of National Car Parks
- WORDS:
- 2200
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the approach to corporate social responsibility (CSR) used by the UK car park operator National Car Parks (NCP). The company's marketing audit is conducted using the frameworks of STEP (PEST), Porter's 5 Forces, SWOT and marketing mix analysis.
KEYWORDS: National Car Parks, NCP, corporate social responsibility, CSR, marketing audit, SWOT,
Other Papers On: Corporate Social Responsibility
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Other Papers On: Strategic Marketing Analysis
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