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N-Gen
C/M/1033. Strategic Brand Management of N-Gen Motors
- WORDS:
- 1200
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper offers marketing analysis of a new hybrid car, N-Gen addressing the issues of the strategic management of the brand, i.e. the consumer segments that the new brand is going to target, the brand's point of parity, its differentiation strategy and characteristics, the brand recognition strategy, competitive advantages of the hybrid brand in comparison to other hybrid car manufacturers, etc. Recommendations are suggested to ensure successful launch and strategic management of the N-Gen hybrid motor brand.
KEYWORDS: hybrid car, N-Gen, new brand, competitive advantage, unique selling point,
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Thank you very much for the paper I have just received. It will help me greatly with the marketing assignment I have been struggling with it.Stephen
