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Motorola

P/B/845. Role of strategic alliances in global economy

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

The paper examines the role of strategic alliances between firms in modern global economy reviewing academic opinions about the ways of creating value through co-operation, the pressures of competition and the emergence of integrated global markets. Examples of strategic alliances are presented including General Motors, Motorola, etc.

 

KEYWORDS: role, strategic, alliances, global, economy,

 
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