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Motorola
E/B/274. Motorola's position in China
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper reports on the position of Motorola in China analysing the environment of the Chinese mobile phone industry, outlining Motorola's strategy for total customer satisfaction, and conducting analysis of their value chain, core competences, strategic resources, etc. Recommendations are made about the ways to improve Motorola's business position in China.
KEYWORDS: Motorola, China, mobile phone,
Other Papers On: International Business in China
Other Papers On: Motorola
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Keywords Tag Cloud
motorola management china market nokia source competitive advantage chinese knowledge innovation proposal dissertation mobile om ericsson total sony strategy quality failure success economy alliances strategic phones global study service examination development product role sector brand phone handset providers western share change regain c positioning comparative business hrm hr strategies position motorolla
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