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C/B/2076. New product development by Motorola
- WORDS:
- 5100
- DATE:
- 2009
- PRICE:
- 59.99 GBP
The paper reports on a new product development (NPD) by Motorola discussing the current situation at Motorola's handset division and the background for introducing the new product. NPD theory is reviewed considering the profitability of the NPD process, the calculation of resources, Porter's generic strategy, marketing mix features, etc.
KEYWORDS: New product development, Motorola, Porter\'s generic strategy, marketing mix,
Other Papers On: Motorola
Other Papers On: Strategic Analysis
Other Papers On: New product development
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